Fynes, Brian and Lally, Anne Marie (2008) Innovation in Services: From Service Concepts to Service Experiences. In: Service Science, Management and Engineering Education for the 21st Century. Springer, NJ, pp. 330-333. ISBN 13: 978-0-387-76577-8
Full text not available from this repository.Abstract
ABSTRACT Identifying the nature of service experiences is recognised As being of primary importance in the shaping of an enhanced competitive position for industry; however service managers often have difficulty articulating the true nature of their service concept. The definition of service concept is a fundamental part of the strategic advantage seeking Processes of service design, service development and service innovation. In response to the competitive Imperative for improved product/service development, this paper will develop a conceptual model of the components of service experience and the process by which the service concept can be articulated.
Item Type: | Book Section |
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Departments or Groups: | Centre for Research Creativity & Innovation in Tourism |
Divisions: | School of Humanities > Department of Languages, Tourism and Hostpitality |
Depositing User: | Anne Marie Lally |
Date Deposited: | 06 Oct 2008 11:57 |
Last Modified: | 22 Aug 2016 10:25 |
URI: | http://repository-testing.wit.ie/id/eprint/1037 |
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