Lawton, Thomas C. and Harrington, Denis G. (2006) Banking on global success : Internationalization strategy and its limitations (The case of allied irish banks). Thunderbird International Business Review, 48 (3). pp. 405-424. ISSN 1096-4762
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This article explores the choices and challenges facing Ireland's leading financial services corporation, Allied Irish Banks (AIB), in its strategy for international market growth. It begins with an examination of the company's internationalization strategies within the global banking context. It then considers the limitations of international market expansion and transnational management control for a company with low brand recognition outside of its home market and limited experience of international operations. Finally, it elaborates on the strategic challenges that face the organization and reflects on the lessons for other midsized international companies competing in consolidating, globalized industries.
Item Type: | Article |
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Uncontrolled Keywords: | /dk/atira/pure/subjectarea/asjc/1400/1403 |
Departments or Groups: | |
Depositing User: | Admin SSL |
Date Deposited: | 19 Oct 2022 23:03 |
Last Modified: | 07 Jun 2023 18:42 |
URI: | http://repository-testing.wit.ie/id/eprint/3828 |
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