Unlocking the niche potential of senior tourism through micro-firm owner-manager adaptive capability development

Kelly, Noel and Kelliher, Felicity and Power, Jamie and Lynch, Patrick (2020) Unlocking the niche potential of senior tourism through micro-firm owner-manager adaptive capability development. Tourism Management, 79. ISSN 0261-5177

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This paper explores the role of adaptive capability development among micro-tourism owner-managers (OMs) in pursuit of the niche potential of the evolving senior tourism market. We discuss strategic adaptive capability development in a tourism micro-firm environment, prior to outlining the research context and adopted interview method used to elicit OM views. Findings indicate that limited human resources impede the level of adaptive capability engagement in micro-tourism firms, whereby operational level capabilities act as an antecedent to adaptive capabilities. Such adaptive capabilities, including market sensing capabilities and senior tourism alignment activities, are developed by OMs as a means of differentiating their respective firms from sectoral rivals in pursuit of niche market potential. Extracted from the findings, we present a Senior Tourism Adaptive Capability Framework prior to disclosing the study's practical and theoretical implications.

Item Type: Article
Additional Information: Funding Information: The authors acknowledge the support of the Waterford Institute of Ireland President's scholar award and the RIKON research centre , School of Business which collectively funded this research study. Funding Information: Noel Kelly : Lecturer in Management at the Department of Management and Enterprise, Cork Institute of Technology. Prior to entering academia, Noel amassed over two decades of practical management experience within the services sector, engaging with small and medium sized firms at operational development level. Noel completed his doctoral research as a President's Scholar, funded by Waterford Institute of Technology. His current research interests include cultural heritage micro-firms, dynamic capabilities and owner/ manager adaptive capability development and has a number of conference publications and an award winning conference paper relating to these topics. Publisher Copyright: © 2020
Uncontrolled Keywords: /dk/atira/pure/subjectarea/asjc/3300/3303
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Depositing User: Admin SSL
Date Deposited: 19 Oct 2022 23:04
Last Modified: 16 Aug 2023 07:10
URI: http://repository-testing.wit.ie/id/eprint/3931

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