Social Media resourcing of an entrepreneurial firm network : Collaborative mobilisation processes

Drummond, Conor and O'Toole, Thomas and McGrath, Helen (2022) Social Media resourcing of an entrepreneurial firm network : Collaborative mobilisation processes. Journal of Business Research, 145. pp. 171-187. ISSN 0148-2963

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Research addressing how social media (SM) is mobilised in interaction with other network actors is rare. The aim of this paper is to identify the micro-processes of SM resource mobilisation at resource interfaces in a collaborative entrepreneurial network. Using a sample of three entrepreneurial firms and their connected networks, the authors inductively analysed 12,491 B2B SM related interactions and 66 h of interview data to identify six foundational micro-processes that underpin SM resource mobilisation: (i) connecting, (ii) matching, (iii) sorting, (iv) managing, (v) divergence, and (vi) contraction. The study contributes to process studies in network-based research by focusing on how SM resources are mobilised at the boundary between firms in a network. In practice, the six micro-processes identified can be used by entrepreneurial firms to purposefully mobilise SM as a resource for collaborative business-to-business network activity.

Item Type: Article
Additional Information: Funding Information: The lead author, Dr. Conor Drummond, would like to acknowledge the support of the Irish Research Council and Cork University Business School in providing funding and support for the project. Funding Information: This work was supported by the Irish Research Council through a Government of Ireland Postgraduate Scholarship [grant number: GOIPG/2017/1551]. Publisher Copyright: © 2022 The Authors
Uncontrolled Keywords: /dk/atira/pure/subjectarea/asjc/1400/1406
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Depositing User: Admin SSL
Date Deposited: 19 Oct 2022 23:12
Last Modified: 11 Aug 2023 04:50

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