Hagl, Richard and Duane, Aidan (2018) Exploring the impact of augmented reality and virtual reality technologies on business model innovation in technology companies in Germany. In: 29th Australasian Conference on Information Systems, ACIS 2018, 2018-12-03 - 2018-12-05.
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Newly-emerging, digitally-based technological innovations, such as augmented reality (AR) and virtual reality (VR), are new drivers for business model innovation. This study aims to develop a better understanding of the impact of AR/VR technologies on business model innovation in technology companies. The objective of the study is “to explore the impact of augmented reality and virtual reality technologies on business model innovation in technology companies in Germany”. This paper investigates the body of knowledge regarding contemporary business model innovation and presents a conceptual framework to guide the research. The philosophical underpinnings of the study are discussed, and the chosen research methodology is justified. A holistic multiple-case study design targets German business-to-business technology companies employing AR/VR technologies to innovate their business models. The paper concludes with a discussion of initial learnings garnered from the implementation of a pre-pilot case study test run, and a full pilot case study.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | Publisher Copyright: © 2018 authors. |
| Uncontrolled Keywords: | /dk/atira/pure/subjectarea/asjc/1700/1710 |
| Departments or Groups: | |
| Depositing User: | Admin SSL |
| Date Deposited: | 19 Oct 2022 23:13 |
| Last Modified: | 16 Jul 2023 16:05 |
| URI: | http://repository-testing.wit.ie/id/eprint/4734 |
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