Buyer/Supplier Relationships : The Role of External Context

O’Toole, Thomas (2015) Buyer/Supplier Relationships : The Role of External Context. In: Developments in Marketing Science : Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer Nature, pp. 488-492.

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Abstract

One of the key questions in managing independent buyer/supplier relationships is the role external environmental context has in influencing their structure. This paper reports on part of a UK study, completed from the buyer’s perspective, which suggests external context is not as significant an influence on relationship structure in main supply relationships as would be expected. Many key external context variables were found not to be significant across a range of relationship types. An argument is made that management actions are a far more critical determinant.

Item Type:	Book Section
Additional Information:	Publisher Copyright: © 2015, Academy of Marketing Science.
Uncontrolled Keywords:	/dk/atira/pure/subjectarea/asjc/1400/1406
Departments or Groups:
Depositing User:	Admin SSL
Date Deposited:	19 Oct 2022 23:14
Last Modified:	07 Jun 2023 18:37
URI:	http://repository-testing.wit.ie/id/eprint/4827

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