Smart Mobile Media Services : Consumer intention model

O'Reilly, Philip and Duane, Aidan (2010) Smart Mobile Media Services : Consumer intention model. In: MoMM2010 - 8th International Conference on Advances in Mobile Computing and Multimedia :. MoMM2010 - 8th International Conference on Advances in Mobile Computing and Multimedia . UNSPECIFIED, FRA, pp. 188-194. ISBN 9781450304405

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Abstract

The deployment of Smart Mobile Media Devices (SMMD) is growing rapidly. The primary reason that consumers are dopting Smart Mobile Media Devices is that they integrate many of the functions that previously required numerous technologies and devices. However, research on consumer's perceptions of this phenomenon is still at an early stage. The lack of a comprehensive definition of Smart Mobile Media Devices (SMMD), together with associated Smart Mobile Media Services (SMMS) means that integrating extant research to gain an understanding of consumer's perceptions is very difficult. This paper contributes to the existing theoretical body of knowledge on this phenomenon, through providing comprehensive definitions of both Smart Mobile Media Devices (SMMD) and Smart Mobile Media Services (SMMS). Furthermore, it provides an exploratory model to explore consumers' perceptions of Smart Mobile Media Services.

Item Type:	Book Section
Uncontrolled Keywords:	/dk/atira/pure/subjectarea/asjc/1700/1704
Departments or Groups:
Depositing User:	Admin SSL
Date Deposited:	19 Oct 2022 23:16
Last Modified:	11 Jul 2023 20:00
URI:	http://repository-testing.wit.ie/id/eprint/5002

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