Mobile magazines

Pfeifer, Tom and Downes, Barry (2006) Mobile magazines. In: Handbook of Research on Mobile Multimedia :. IGI Global, pp. 555-572. ISBN 9781591408666

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Mobile magazines will be magazines on a mobile computing and communication platform (in contrast to print magazines about mobile technologies), providing valuable, current multimedia content. However, there is a gap in the value chain between mobile operators and content publishers, hindering established small and medium sized publishers to enter the mobile market despite its commercial potential. A mobile operator publishing and entertainment platform enables the creation of a new category of mobile service called a mobile magazine. An m-Mag (mobile magazine) eco-system is a next generation mobile publishing service that is made available from a mobile operator's portal, that is integrated with value added mobile data services and that uses the operator's billing capabilities to charge consumers for access to the magazine. Using Parlay/OSA as an open approach, the m-Mag platform can integrate into an operator's network using standardised APIs and is portable across different operator networks. A discussion of the commercial potential analyses the route to the market.

Item Type: Book Section
Uncontrolled Keywords: /dk/atira/pure/subjectarea/asjc/2200
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Depositing User: Admin SSL
Date Deposited: 19 Oct 2022 23:18
Last Modified: 07 Jun 2023 18:40

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