Items where Author is "Drohan, Richard"

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Number of items: 3.

Conference or Workshop Item

Drohan, Richard and Foley, Anthony and Lynch, Patrick (2009) TOWARDS A RESOURCE-BASED VIEW OF THE FIRM PERSPECTIVE ON ENHANCING CUSTOMER RELATIONSHIPS IN THE HOTEL INDUSTRY. In: IAM Conference, 02nd - 4th September 2009, Galway Mayo Institute of Technology.

Drohan, Richard and Lynch, Patrick and Foley, Anthony (2009) UTILISING THE RESOURCE-BASED VIEW (RBV) TO ENHANCE CRM PRACTICES IN IRISH HOTELS. In: The Toursim and Hospitality Research in Ireland Conference (THRIC), 16th - 17th June 2009, DIT.


Drohan, Richard (2010) Exploring the nature of effective customer relationship management capability in the Irish hotel sector. Masters thesis, Waterford Institute of Technology.

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