Lynch, Patrick and O'Toole, Tom (2006) Involving External Users and Third Parties in the New Product Developmnet Process(RIKON Group). Irish Marketing Review, 18 (1 & 2). pp. 29-37.
O'Toole, Tom and Donaldson, Bill (2002) Relationship performance dimensions of buyer-supplier exchanges. European Journal of Purchasing and Supply Management, 8 (4). pp. 197-207. ISSN 0969-7012
Donaldson, Bill and O'Toole, Tom (2000) Classifying relationship structures : Relationship strength in industrial markets. Journal of Business and Industrial Marketing, 15 (7). pp. 491-506. ISSN 0885-8624
Lynch, Patrick and O'Toole, Tom (2003) After von Hippel: The State of User Involvement Research in New Product Development (RIKON Group). In: 18th Annual International Marketing and Purchasing Conference, Lugano, Switzerland.
Lynch, Patrick and O'Toole, Tom (2002) Managing User Involvement in the Early Stages of New Product Development (RIKON Group). In: 17th Annual International Marketing and Purchasing Conference, Dijon, France.
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