Items where Author is "Tan, Eileen Yan-Yee"

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Thesis

Tan, Eileen Yan-Yee (2020) Social Media Brand Participation: Modelling the Major Determinants of Customer Retention from a Marketing Capabilities Perspective. Doctoral thesis, Waterford Institute of Technology.

This list was generated on Sat Jul 27 00:51:27 2024 UTC.