Items where Division is "School of Business" and Year is 2005

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Duane, Aidan and Finnegan, Jason (2005) Managing and Controlling E-Mail Systems: A Cross Case Analysis. International Journal of E-Business Research, 1 (4). pp. 24-40.

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Kelliher, Felicity (2005) INTERPRETIVISM AND THE PURSUIT OF RESEARCH LEGITIMISATION: AN INTEGRATED APPROACH TO SINGLE CASE DESIGN. The Electronic Journal of Business Research Methodology, 3 (2). pp. 123-132. ISSN 1477-7029

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Wohlfeil, Markus (2005) When Brands Become Real-Lived Experiences: Consumer Motivations to Participate in Event-Marketing Strategies (Final Draft of the Manuscript). Masters thesis, Waterford Institute of Technology, Ireland.