Items where Division is "Department of Management and Organization" and Year is 2004

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Number of items: 5.


Foley, Anthony and Fahy, John (2004) Towards a Further Understanding of the Development of Market Orientation in the Firm: a Conceptual Framework Based on the Market-Sensing Capability. JOURNAL OF STRATEGIC MARKETING, 12. pp. 219-230. ISSN 1466–4488


Holden, Mary T. and Lynch, Patrick (2004) Choosing the Appropriate Methodology:Understanding Research Philosophy (RIKON Group). The Marketing Review, 4. pp. 397-409.


Lynch, Patrick and O'Toole, Thomas (2004) An Empirical Assessment of the Extent and Intensity of User Involvement in the Early Stages of New Product Development (RIKON Group). In: 19th International Marketing and Purchasing Conference, 2004, Denmark.


O'Toole, Thomas and Lynch, Patrick (2004) A STUDY OF THE PRACTICE OF USER INVOLVEMENT IN THE EARLY STAGES OF PRODUCT DEVELOPMENT (RIKON Group). In: 11th International Product Development Conference, Dublin, Ireland.


Wohlfeil, Markus and Whelan, Susan (2004) Investigating Consumer Motivations to Participate in Marketing-Events. In: Proceedings of the 7th Irish Academy of Management, 2-3 September 2004, Trinity College Dublin.

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