Items where Author is "McGrath, Helen"

Article

Drummond, Conor and O'Toole, Thomas and McGrath, Helen (2022) Social Media resourcing of an entrepreneurial firm network : Collaborative mobilisation processes. Journal of Business Research, 145. pp. 171-187. ISSN 0148-2963

McGrath, Helen and O'Toole, Thomas (2021) Early stage network engagement strategies in the network capability development of new ventures. Journal of Business and Industrial Marketing, 36 (9). pp. 1600-1613. ISSN 0885-8624

Drummond, Conor and O'Toole, Thomas and McGrath, Helen (2020) Digital engagement strategies and tactics in social media marketing. European Journal of Marketing, 54 (6). pp. 1247-1280. ISSN 0309-0566

McGrath, Helen and O'Toole, Thomas and Canning, Louise (2019) Coopetition : a fundamental feature of entrepreneurial firms' collaborative dynamics. Journal of Business and Industrial Marketing, 34 (7). pp. 1555-1569. ISSN 0885-8624

McGrath, Helen and O’Toole, Thomas and Marino, Lou and Sutton-Brady, Catherine (2018) A relational lifecycle model of the emergence of network capability in new ventures. International Small Business Journal: Researching Entrepreneurship, 36 (5). pp. 521-545. ISSN 0266-2426

O'Toole, Thomas and McGrath, Helen (2018) Strategic patterns in the development of network capability in new ventures. Industrial Marketing Management, 70. pp. 128-140. ISSN 0019-8501

Drummond, Conor and McGrath, Helen and O'Toole, Thomas (2018) The impact of social media on resource mobilisation in entrepreneurial firms. Industrial Marketing Management, 70. pp. 68-89. ISSN 0019-8501

McGrath, Helen and O’Toole, Thomas (2018) Extending the concept of familiness to relational capability : A Belgian micro-brewery study. International Small Business Journal: Researching Entrepreneurship, 36 (2). pp. 194-219. ISSN 0266-2426

McGrath, Helen and O’Toole, Thomas (2016) Using action research and action learning for entrepreneurial network capability development. Action Learning: Research and Practice, 13 (2). pp. 118-138. ISSN 1476-7333

McGrath, Helen and O'Toole, Thomas (2014) A cross-cultural comparison of the network capability development of entrepreneurial firms. Industrial Marketing Management, 43 (6). pp. 897-910. ISSN 0019-8501

McGrath, Helen and O'Toole, Thomas (2013) Enablers and inhibitors of the development of network capability in entrepreneurial firms : A study of the Irish micro-brewing network. Industrial Marketing Management, 42 (7). pp. 1141-1153. ISSN 0019-8501

McGrath, Helen and O'Toole, Thomas (2012) Critical issues in research design in action research in an SME development context. European Journal of Training and Development, 36 (5). pp. 508-526. ISSN 2046-9012

Thesis

McGrath, Helen (2008) Developing a relational capability construct for SME network marketing using cases and evidence from Irish and Finnish SMEs. PhD thesis, Waterford Institute of Technology.