Drummond, Conor and O'Toole, Thomas and McGrath, Helen (2022) Social Media resourcing of an entrepreneurial firm network : Collaborative mobilisation processes. Journal of Business Research, 145. pp. 171-187. ISSN 0148-2963
McGrath, Helen and O'Toole, Thomas (2021) Early stage network engagement strategies in the network capability development of new ventures. Journal of Business and Industrial Marketing, 36 (9). pp. 1600-1613. ISSN 0885-8624
O'Brien, Sharon and O'Toole, Thomas (2021) The effectiveness of role autonomy in influencing job pursuit intentions of customer-oriented frontline job seekers. Psychology and Marketing, 38 (3). pp. 504-523. ISSN 0742-6046
Drummond, Conor and O'Toole, Thomas and McGrath, Helen (2020) Digital engagement strategies and tactics in social media marketing. European Journal of Marketing, 54 (6). pp. 1247-1280. ISSN 0309-0566
McGrath, Helen and O'Toole, Thomas and Canning, Louise (2019) Coopetition : a fundamental feature of entrepreneurial firms' collaborative dynamics. Journal of Business and Industrial Marketing, 34 (7). pp. 1555-1569. ISSN 0885-8624
McGrath, H. and Medlin, Christopher J. and O'Toole, Thomas (2019) A process-based model of network capability development by a start-up firm. Industrial Marketing Management, 80. pp. 214-227. ISSN 0019-8501
O'Toole, Thomas and McGrath, Helen (2018) Strategic patterns in the development of network capability in new ventures. Industrial Marketing Management, 70. pp. 128-140. ISSN 0019-8501
Drummond, Conor and McGrath, Helen and O'Toole, Thomas (2018) The impact of social media on resource mobilisation in entrepreneurial firms. Industrial Marketing Management, 70. pp. 68-89. ISSN 0019-8501
Lynch, Patrick and O'Toole, Thomas and Biemans, Wim (2016) Measuring Involvement of a Network of Customers in NPD. Journal of Product Innovation Management, 33 (2). pp. 166-180. ISSN 0737-6782
McGrath, Helen and O'Toole, Thomas (2014) A cross-cultural comparison of the network capability development of entrepreneurial firms. Industrial Marketing Management, 43 (6). pp. 897-910. ISSN 0019-8501
Lynch, Patrick and O'Toole, Thomas and Biemans, Wim (2014) From conflict to crisis in collaborative NPD. Journal of Business Research, 67 (6). pp. 1145-1153. ISSN 0148-2963
McGrath, Helen and O'Toole, Thomas (2013) Enablers and inhibitors of the development of network capability in entrepreneurial firms : A study of the Irish micro-brewing network. Industrial Marketing Management, 42 (7). pp. 1141-1153. ISSN 0019-8501
McGrath, Helen and O'Toole, Thomas (2012) Critical issues in research design in action research in an SME development context. European Journal of Training and Development, 36 (5). pp. 508-526. ISSN 2046-9012
Griffin, Ray and O'Toole, Thomas (2010) On the meanings of structure in the international business discourse. Critical Perspectives on International Business, 6 (4). pp. 237-255. ISSN 1742-2043
Holden, Mary T. and O'Toole, Thomas (2004) A quantitative exploration of communication's role in determining the governance of manufacturer - Retailer relationships. Industrial Marketing Management, 33 (6). pp. 539-548. ISSN 0019-8501
Donaldson, Bill and O'Toole, Thomas and Holden, Mary (2011) A relational communication strategy for successful collaborative innovation in business-to-business markets. In: Strategies and Communications for Innovations : An Integrative Management View for Companies and Networks. Springer Berlin Heidelberg, pp. 209-228. ISBN 9783642172229
Lynch, Patrick and O'Toole, Thomas (2009) Managing Relationships for Innovation in the Food Industry (RIKON Group). In: Management 2.0. Blackhall Publishing.
Lynch, Patrick and Holden, Mary T. and O'Toole, Thomas (2009) Developing a Rural Innovation Network in the Irish Tourism Sector (RIKON Group). In: 9th Relationship marketing Conference, 2009, Berlin.
Lynch, Patrick and O'Toole, Thomas (2007) Critical Episodes in a Long Term Relationship of a Food Manufacturer and its Packaging Technology Partner in the Early Stages of a New Product Development Project (RIKON Group). In: 22nd Annual International Marketing and Purchasing conference, Manchester.
Lynch, Patrick and O'Toole, Thomas (2004) An Empirical Assessment of the Extent and Intensity of User Involvement in the Early Stages of New Product Development (RIKON Group). In: 19th International Marketing and Purchasing Conference, 2004, Denmark.
O'Toole, Thomas and Lynch, Patrick (2004) A STUDY OF THE PRACTICE OF USER INVOLVEMENT IN THE EARLY STAGES OF PRODUCT DEVELOPMENT (RIKON Group). In: 11th International Product Development Conference, Dublin, Ireland.